Team up with an experienced public relations firm to handle the chemical trade show marketing

Put your money to its best use and let marketing experts guide your marketing plan. Let their creative teams construct a plan to help your company stand out among your peers and rise above the competition at the trade show.

I recommend: Contract MS&L Worldwide to head up your chemical trade show marketing. The company works with big and small organizations and has a history of successful chemical and pharmaceutical industry clients. ABI has specific chemical market expertise. They also offer a web-based tracking system the reflects detailed progress of your project, which is available at any hour of the day.

Target your chemical trade show marketing

Find the shows that yield the most chemical trade show sales for the highest return on your chemical trade show marketing investment. Advertise in well-known industry magazines to get your name out there and to let potential clients know when you'll be at a specific trade show.

I recommend: Plan to exhibit at Chem Show, the bi-annual, international trade show featuring manufacturers of sealants, solvents, lubricants and various chemistry components for use in the chemical industry. Advertise in Chemical Week, a widely-read publication that not only keeps up with industry developments, but also sponsors industry events, webcasts and national conferences.

Include chemical trade shows advertising, promotions and giveaways in your marketing strategy

Your marketing strategy needs to include chemical tradeshows advertising before the event, chemical tradeshow giveaways and chemical tradeshow promotions at the show. This keeps your company's name in front of your target audience long after the show is over.

I recommend: Consider a drawing for a free one-year membership in the Commercial Development and Marketing Association (CDMA) as a chemical tradeshow promotions giveaway. The CDMA specializes in marketing within the chemical industry and its off-shoots. Voice Logic uses tailored personal contact to pique your target audience's interest before the trade show to drive the most chemical trade show traffic to your booth.