Assess your target market carefully

Consider the size of your consumer market, the partnering businesses involved and any existing competition from other businesses offering the same service as you do.

I recommend: Online research tools like QSR International provides qualitative research to help you focus on your target market.

Think like a channel marketing manager and consider the pros and cons of the partnerships you choose

As the channel marketing manager of your own business, make sure the marketing channel you choose is willing to promote your business is important. Channel marketing solutions should be in place can help you reach your goals.

I recommend: Use the Direct Marketing Vendor Search offered by the Direct Marketing Association to find a marketing guru to help you with your channel management marketing plan.

Create a plan for your business partnership

As with a business plan, you should have a plan for your partnerships to prepare for anything unexpected that could occur.

I recommend: There are channel management marketing programs available like Channel Marketing Corporation to help you keep up with your partners.

Monitor your channel marketing strategy to make sure it's working for you

You need to have a way of tracking results to make your channel marketing strategy is successful for you.

I recommend: Soffront CRM Solutions Multi-Channel Marketing Automation and Tech Republic are tools that can help track your progress.