Observe cable TV software in action

As with any product purchase, you should understand the services offered by the cable TV software providers. Some of these software platforms are from established companies like Microsoft and others are from industry start-ups.

I recommend: Observe the Internet demonstration of the Microsoft Mediaroom software platform. Download and install the free cable TV software on Internet PC from Sopcast player to test drive this application. Try the free software to watch cable TV on your computer by JLC Software. Test the beta version of the new on-demand cable TV software from Tidal TV.

Locate technology that works in conjunction with the software to watch cable TV

One growing aspect of the cable TV software business are products that connect the two through software and hardware components.

I recommend: Use the technology available at Slingbox to connect the TV to your computer, laptop or smart phone. This is great if you have salespersons on the road that want to keep up with local news and events. Review Location Free TV from Sony that is a similar product but has not gained the market tractor of the aforementioned product.

Connect with cable TV industry organizations

Nothing helps you understand just how an industry or product is evolving like being around other professionals in the industry. Talking to salespeople or viewing web demonstrations only gives you part of the equation.

I recommend: Contact your state chapter of the National Cable and Telecommunications Association to understand the regulations and opportunities within the industry better. Join the Association of Cable Communicators to familiarize yourself with the challenges of the industry and to network with others.