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Cris Robins

Guide to Buying the Right Watch

How to ensure your watch reflects the right image


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There was a time when the only watch an employee cared about was the pocket watch they received at their retirement party. Today there are watches for every occasion, budget, and image.

There are equally as many ways to purchase a watch, from wholesale watch dealers, customizable watches, wholesales watches, to watches online including watch parts.

Some of the most common timepieces worn are a wrist watch, jewelry watch, or a designer pocket watch.

Which one is right for you depends on a few basic questions:

1. What do you want it to do?
2. What do you want it to say about you?
3. How much do you want to pay?

Once you've made these decisions, buying the right watch is simple.

If you want a watch to simply tell time and look good an everyday watch will work. A watch can also be a fashion statement which can say anything from your social status to your love of cartoons to a reflection of your hiking or running skills.

The cost of a good watch can run as little as $20; however, they can also be an investment of $50,000 or more. What you pay will depend on not only the brand name but also the features you want it to include.

Action Steps
The best contacts and resources to help you get it done

Get a watch that tells time ... and so much more


A watch is basically an instrument that tells time. However, they can also keep track of your laps, your calories, your best exercise or running time, or can be used as stop watches, and can record your time, distance, and race rates; and can be shockproof, waterproof, as well as a fashion statement.

I recommend: REI for a selection of over 40 different multifunction watches. Simply elegant watches for everyday use are at Timex or Seiko.

Make your watch a major fashion statement


People notice watches; they are almost the single most important fashion statement a person can make. As with other fashion statements, the more expensive the watch, the more fashionable it is considered and the more reflective of your lifestyle.

I recommend: Two of the most world renowned watch makers are Rolex and Cartier. Not as well-known, but of very high quality, are watches from Swiss watchmakers Tag Heuer.

A good watch needn't be expensive


Nearly every retail or jewelry store has a watch department with prices ranging from $20 to several thousand dollars. With the variety of styles and prices available there are multiple watches for multiple events or outfits.

I recommend: For daily wear and under $50 watches, try Wal-Mart or JCPenney. For special events or jewelry watches in the $100 and above price range, try Blue Nile or Ashford. Each of these outlets also have online purchasing available.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Decide what you want your timepiece to do. Is telling time or looking good enough, or do you need more?
  • Realize that you can have more than one. Matching your watch to your outfit is a good fashion statement.
  • A good watch dealer can help you decide whether men's watches or women's watches are the right watch for your occasion.
  • When choosing a watch be sure to equate cost with quality. Although a $20 watch can last as long as one costing over $100 it may not fit as well, keep time as accurately, or look as nice.

The official source of Buying the Right Watch is the Watches page at Business.com


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