Know the difference between 14K gold jewlery and 18K gold jewelry

Gold purity is sometimes difficult to tell by just looking at it. For this reason, it's purity is stamped on it and reflected by a number and the letter 'K'; which stands for karat; the measuring system used for gold jewelry. 24K gold is pure gold; 18K gold is 75% and 25% other metals; 14K gold is 58.3% gold and 41.7% other metals; 12K gold is 50% gold with 12 parts gold, and 12 parts other metals; 10K gold is 41% gold (the lowest ranking for American jewelry).

I recommend: For more information on gold standards to check out Ruby Lane or Celtic Wedding Rings. There are also standards for white gold jewelry, which were introduced in 2005; see Professional Jeweler Magazine for more details.

Reputation is everything when buying gold jewelry

Buying quality is a must when it comes to gold, and the best way to buy quality is to go through a reputable dealer. Dealers are known by their ads, their referrals, their years in business and the quality of their showroom.

I recommend: To find a reputable dealer visit Jewelers of America; they are the national association for retail jewelers. Check out Jewelry Information Centers or DiGem for other good choices.

Marks of the gold jewelry trade

All gold jewelry which is stamped with a "K" mark is also stamped with the trademark of the manufacturer who produced it. If you are unsure of who the manufacturer is, ask the jeweler for information. Quality jewelers normally buy from quality manufacturers.

I recommend: To find out more about the manufacturer of your piece, go to Manufacturing Jewelers & Suppliers of America, or for a full listing of manufacturers check out Export Bureau.

Cater to non-traditional customers by carrying a unique supply of gold jewelry

Seek out providers of unique pieces of body jewelry when looking to expand your offering of gold jewelry.

I recommend: Find beautiful jewelry, including white gold body jewelry, at AlluringBody, who have been in business since 2002, and carry both gold and gold and diamond jewelry. Grace Body Jewelry also carries unique styles of body jewelry