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Guide to Business Networking Online

Social Networking - Community versus Audience

By Rich Swier

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Over the past few years, we have seen a lot of "social networks" enter the scene and although there seems to be hundreds of interesting networks, concepts, widgets and resources - I think most of these sites lack the key element to social networking - the community.

I think at some point, we just started lumping everyone into this bucket of social networking - without really qualifying what exactly makes these sites tick.

Is it a community? Or is it really just an Audience?

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