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Guide to Business Greeting Cards

Keep your business name in front of customers and prospects

By Amy Gesenhues

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Greeting cards can be an important part of any comprehensive small business marketing strategy. Sending your customers and prospects personal greetings on holidays and handwritten notes show that you're willing to go the extra distance.

These simple guidelines will help you use business greeting cards to your full advantage:

Plan your holiday greeting card calendar out in advance and make it part of your marketing calendar.
Decide if you want generic or personalized greeting cards and do the research to find the best prices.
Always use greeting card etiquette to avoid offending any customers or prospects.

Action Steps
The best contacts and resources to help you get it done

Review greeting card options online

Your business greeting cards can be custom-designed, personalized with your logo or generic with a hand-written note. While custom-designed cards offer a unique look and feel, you can find inexpensive business cards online that can be personalized with your logo.

I recommend: Card supplier options include: CardsDirect, Holiday Classics and Gallery Collection. Design and print your own greeting cards with Hallmark's Card Studio Software or find a Freelance Artist to design custom cards for you.

Set up a budget and calendar

Your budget will help you determine which holiday greetings you will send. Sending greeting cards is just like any other direct mail campaign and should be included in your marketing projects calendar.

I recommend: Use this Holiday Calendar to determine which holiday greetings you will send.

Always use greeting card etiquette

Make sure your greeting card efforts don't backfire.

I recommend: Check Greeting Card Etiquette to ensure successful mailings.

Tips & Tactics
Helpful advice for making the most of this Guide

Random handwritten notes to customers are a nice addition to scheduled holiday greeting cards.
Personally signing every card, or having your entire staff sign cards, is a friendly gesture that will be noticed.
It's a nice touch if mailing addresses are handwritten.
Most people prefer greeting cards sent in the mail instead of an email greeting. If you do send an email greeting, include a special offer or discount so that the email is relevant and isn't simply taking up space in the recipient's inbox.

The official source of Business Greeting Cards is the Greeting Cards page at Business.com

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