These simple guidelines will help you use business greeting cards to your full advantage:

1. Plan your holiday greeting card calendar out in advance and make it part of your marketing calendar.
2. Decide if you want generic or personalized greeting cards and do the research to find the best prices.
3. Always use greeting card etiquette to avoid offending any customers or prospects.

Action Steps
The best contacts and resources to help you get it done

Tips & Tactics
Helpful advice for making the most of this Guide

• Random handwritten notes to customers are a nice addition to scheduled holiday greeting cards.
• Personally signing every card, or having your entire staff sign cards, is a friendly gesture that will be noticed.
• It's a nice touch if mailing addresses are handwritten.
• Most people prefer greeting cards sent in the mail instead of an email greeting. If you do send an email greeting, include a special offer or discount so that the email is relevant and isn't simply taking up space in the recipient's inbox.