Be an educated shopper

Make sure you're working with a reputable, experienced broker who will guide you to the business that is right for you.

I recommend: Inc.com has a list of the seven essential questions to ask when choosing a business broker and other information on brokers.

Cast a wide net

Working with a network of brokers allows you to check out more business in a wider geographic area or reach more potential buyers. The best business for you to buy, or the buyer who will give you the best deal, may be a time zone away.

I recommend: Organizations such as the Brokers Network Group, a network of independent brokers throughout the U.S. and Canada, provide buyers and sellers with more options then they would have had working with one local broker.

Run the numbers

How much is the business you're buying or selling really worth?

I recommend: Inexpensive software packages, such as BizPricer, can give you a fair-market appraisal to get a second opinion after talking to a broker.

It pays to advertise

In addition to working with a broker, or if you want to go it alone initially and hire a broker later on in the process, placing an online ad for your business may be the way to go.

I recommend: Business Broker.net enables owners to place ads starting at $50 a month and buyers can use the site for free. The site also offers franchise locations for sale and links to brokers and other services.