Guide to Building Sales with Email Autoresponders

Set up an autoresponder through your ISP

Many ISPs include autoresponders in their hosting packages.

I recommend: Try one of these three national ISPs for autoresponder service: Hostway, BestWebHost.com, or iPowerWeb. Alternatively, search for an ISP that meets your technical and budgetary needs on Web Host Magazine. Then check the Web sites of the ISPs of your choice to find out more about their autoresponder offerings.

Use a paid autoresponder service

Autoresponder services are pricier than using the version offered by your ISP but they often offer more options, such as allowing you to send out several responses spaced out over time (for example, for an e-course, newsletter, or marketing campaign).

I recommend: GetResponse and Aweber are leaders in this space. See AutoresponderVendor for a list of other vendors.

Try a free autoresponder service

Short on cash? Free email autoresponders are, well, free, but some restrict the number of messages you can send or subscribers you can add, and some run a third-party ad in your outgoing autoresponder messages.

I recommend: Check out the list of free autoresponders at EmailAddresses.com.

Bring in more sales by offering free information

Offering free information through an e-course, newsletter, tips booklets, or even a "tip-a-day" service helps you build valuable relationships with your prospects.

I recommend: TipsBooklets.com provides – you guessed it! – information on how to write tips booklets that you can offer via autoresponder. Learn how to create an e-course on How The Heck Do I... For other ideas on marketing via autoresponder, read these articles on EzineArticles and Devicode Technology.