We have all heard it before. Talent attracts talent.
That’s great if you are hiring for the Boston Redsocks or the Dalian Shida Football Club. Or maybe if you are building a research team that will change the internet as we know it. Or even just building a plain vanilla research centre in China.
What, you might ask, has this got to do with just hiring a bunch of sales guys for an industrial product in China!?. Everything, if you want it to. What this phrase above should really say is: Any kind of recognizable talent will have the effect of attracting other talent.
Note that this does not mean closing and bringing onboard, but just attracting. It’s not a yes/no, on/off kind of relationship, more of a stochastic process.
Often the attraction will not be strong enough to bring someone on board but, for sure, having good talent in your team will make it more likely that you will be able to close new people. Statistically you win, just not necessarily for every job.
But in order to achieve this virtuous cycle you have to have the talent to begin with. How were Google, who successfully hired Kai Lee-Fu from Microsoft the year before last, able to build their talent base?.
I cannot speak for Google but here are a few suggestions.
Action Steps
The best contacts and resources to help you get it done
Hiring Process Alignment
Align your hiring process with the experience that candidates will have on the job. Tell your story in detail but don’t leave out the hard parts. You might be surprised. The ‘Star’ candidate may well jump at the chance to turn your situation around. He may think to himself that nobody has ever told him the truth like this before so there must be something good here!. If you tell the candidate that everything is fine before he joins you then all you are doing is ensuring that you will have to look for someone else after a month or two. Even if he can handle the challenge he will feel betrayed, and will not be prepared to take it on.
I recommend: ERE
Role Expansion
Expand the role you are offering. This is an excellent way of bringing on board strong people. If your current role is not attractive the good people will not even look at it twice. Expand it or combine it with another role and you may get their attention.
I recommend: Better Recruiter
Pay Market Price
Pay for the right people. Yes, I know, it’s easier said than done. We all have budgets, and limits, and current staff, and so on. We can’t just offer someone a salary that is outside the range for the other staff in the plant. Actually you can if you redefine the role, and at the end of the day you have to pay market price, whatever market you are in.
I recommend: Payscale
Get a Leader
Hire an HR Manager or Director with an organizational development or coaching background. Someone who will spend the time to understand the needs of your team and build an infrastructure and process to give them what they need. Then they will be able to identify and attract the 'star' candidates. People with this kind of background are rare, especially in China, but they do exist. A recent graduate with a psychology degree would also be a good start for a small to mid-sized company.
I recommend: HR dot com
Abolish Paper Trails
Systematize and professionalize your processes so that your staff do not have to spend time on bureaucratic time wasting. This is one of the most commonly cited complaints of staff all over the world. A lot of it seems to have to do with the idea of not having to do work that has already been done. Repetitive form filling is the surest way to kill the motivation in your HR team.
I recommend: HCI
Train Line Managers
Interviewing and assessment are very common tasks for HR staff and recruiters in China. The good ones know how to assess the competency and fit of potential new employees. They can generally spot Stars at 100 yards.
Unfortunately, the studies show that most untrained interviewers think they are a good judge of other people. When measures are made of their ability to assess another person's competence, the results are frightening. Basically, most people are not good at assessing others, and do not take any training in this area because they believe there is no problem.
Line managers need training in behavioural interviewing and basic candidate psychology. Otherwise the big fish might just slip away.
I recommend: Talent in China
Move To The Next Level
Recruiters need to become business and relationship managers, or face the same fate as the dinosaurs. The new breed of recruiter needs to use operations, technical, sales and marketing skills as part of the recruiting process. This sells very well to top talent, who can recognise other top talent easily. It is no longer enough for the recruiter to advertise/post a job ad and wait for the ideal candidate to walk through the door. They-just-don’t. If they do by accident they will go straight back out again.
Today’s recruiters must be able to understand the needs of different departments in the company and gain the confidence of the people in these departments. They must also be excellent marketing and branding professionals, and create an image and brand for their organisation. Hiring English language graduates just because they speak well and look the part doesn't make sense because in China English is just a halo that hides a lack of other skills.
I recommend: Lou Adler
Final Thoughts
The good news is that the kind of people that you need to build an excellent team, one that attracts other good people, are to be found in China, where I am based. But this equally applies to any part of the world. Stars are in short supply everywhere so the only question is how commited you are to finding them.
I recommend: Employer Branding
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