Breast cancer has become the poster child of corporate cause-related marketing campaigns. Your company can boost its image and its profits by connecting itself to promoting breast cancer awareness. Having your name on a promotional product that brings awareness to this cause shows that you are a caring corporate citizen. That is the priority of being involved with such an important cause.
Along with being associated with a great cause, your name is out there. Showing that you care brings awareness not only to the cause, but also to your company or organization. By having your name on the giveaway, it plants the seeds in the recipients mind of your company and what you do.
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Choosing an Item for the event
Choosing a promotional item for a cause such as breast cancer awareness can just as difficult as choosing a promotional item to promote your company to customers. Depending on the event, you want to be careful in what you select. You don't want to give away a plastic pen at a very formal dinner setting, and giving away a Cross type pen at a 5K run may be overkill. The promotional industry has really stepped up over the years and offers many different items specifically for breast cancer awareness and other causes. In many cases, there may be a pink version of items you have purchased in the past making the decision process a little easier.
I recommend: If you are sponsoring a 5K run for example, you may consider a screen printed T-Shirt. This gives you a large imprint area to place your logo, as well as the event name, the cause and other pertinet information. Along with the t-shirt, another
promotional item to consider is water bottles. A simple imprint of a pink ribbon on the bottle is a subtle but powerful reminder of
breast cancer awareness and the effort to find a cure. These items can be giving away as each runners registers on the day of the event.
Art Work Considerations
When you are promoting your company with promotional products, the artwork you place on the items is critical. That is definitely the case here as well. Since many items you see at breast cancer awareness events are pink, you also have to consider how your logo would look on something that is pink. If your logo is multi-colored, this may cause some issues. One common way to solve this problem is to make your logo pink on the items for the purpose of the event.
I recommend: You would also may want to add the pink ribbon to your logo. While a good number of items already have the ribbon symbol on them, adding the pink ribbon will ensure that your support of
breast cancer awareness is seen. Just make sure that the ribbon can be seen, and isn’t buried among your logo, or logos if the event is sponsored by other companies as well.
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