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Guide to Brand Building with an Internet Street Team
How To Get Free Marketing from Your Customers
By Justin Palmer
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In this guide, I'll share some Street Team marketing tips I've posted on my blog. I'll suggest some ideas on how it can be used as both a branding tool and a sales driver. Some of the suggestions below will not apply to all business types, and some of them may be too complex on the technical/programming side. However, I have successfully used all of these before with clients, so rest assured they do work. - Customer affiliate program - give your customers a % of sales when they refer friends and family.
- Promotion packs - Send out your dedicated street team members packs of stickers, flyers, coupons, etc.
- Free Computer Wallpapers - Great branding tool for the home or office
- PC Screensavers - Great branding tool for the home or office
- Printable flyers - Great for getting the word out in the community
- Branded Avatars - Used extensively with IM applciations such as MSN and Yahoo
- Branded AOL Buddy icons - Smaller than an Avatar, these are very popular with younger crowds
- Myspace backgrounds - What can be better than your brand plastered on hundreds of myspace profiles?
- Mysapce layouts - Even better than just a background, this will change the appearance of their whole color and layout scheme
- Copy and paste HTML banners - Perfect for people to use on the myspace profiles, blogs, facebook profiles, etc.
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Great example of using online media to promote the brand. C28 sells Christian t-shirts and accessories.
Threadless has a great rewards program where customers can earn points by referring friends or uploading pictures of themselves wearing the clothing.
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My personal blog discussing topics ranging from Street Team marketing to SEO to eCommerce.
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