Home > Boots


Natasha Stagg

Guide to Boots

Buy the kinds of boots that sell best in your store


Extremely
Useful
8.0
out of 10

Add Your Comments
 
 
Email Guide to Boots to a friend
Save the Guide to Boots to My Work.com Favorites
Print the Guide to Boots
link to this page
Save to del.icio.us
digg it!


Another constantly changing part of fashion, boots seem to stick to a basic form, even though they are usually expensive, if they are of good quality, and are often worn only a few months out of the year for most people.

Whether you want to sell work boots, leather boots, women's boots, men's boots, boots for snow or boots for rain, for smart consumers, the quality, comfort, and durability of the boots come first, with fashion a close second.

Select the right boots for your store by asking these questions:

1. Who shops in your store?

2. How much are they willing to pay for quality items like boots?

3. How often do you sell winter (or rainproof) items such as boots?

4. How often do you sell work gear?


Action Steps
The best contacts and resources to help you get it done

Find solid investments in boots


Even if you're buying used (always a smart and responsible option) or discount boots, you can find boots that will last, and boots that won't. Steel toed work boots are a popular option among customers who work around heavy materials, but also among part of youth subcultures and the cautious average consumer. Leather boots (if you're okay with leather items) are usually pretty durable, although certain types cannot stand up to snow or rain.

I recommend: Well-known work boot suppliers like Dr. Martens (or Doc Martens) and Timberland offer steel toed work boots, industrial boots and hiking boots, but keep up with today's fashions, too. Timberland even offers custom work boots. Carhartt has been a long time favorite among construction workers. If you're looking for authentic British Wellington boots, for rainy areas or for the festival crowd, go with Hunter.

Find the same boots for lower prices


Now that you know the official prices for the boots you want, look for discounts.

I recommend: G&L Clothing are good suppliers of work boots, while Shopzilla, Wink and Zappos pretty much have everything. 

Add fashion to boots


Research what is in fashion now by looking at magazines or fashion websites. This may not influence what you buy directly (you might not want to splurge for that pair of Chanel quilted riding boots until you absolutely know someone will end up buying them), but it will let you know the shapes and proportions that customers will be looking for in boots. Tall and skinny boots will be in style one year, and (you can usually count on it) short and stout ones will replace them the next.

I recommend: Style.com lets you search for pictures of and articles on the latest trends in boots for women.  W Magazine is also easy to search.  Focus on Style's "Quick Fix" answers fashion questions up to the minute. 

Tips & Tactics
Helpful advice for making the most of this Guide

  • Push boots in the winter, but have boot options available in other seasons, too. What about boots for women with nylons? Some boots look best worn with short skirts, anyway.
  • Decide on payment plan options and layaway early in the season, before cold weather kicks in.
  • If your store is a physical location and not a website, make sure you have comfortable areas, low mirrors, size charts, shoe horns and disposable socks available for trying on and walking around in the boots you sell.

The official source of Boots is the Boots page at Business.com

Featured Vendors

Crushproof Tubing Company: Boots
Custom rubber tubing at off the shelf pricing, free custom samples in a week, free design services, and low order minimums. Since 1949.
www.crushproof.com

Data Backup Services
Provides eSureIT, an online backup service, for home and business. Free 30-day trial; $9.95/month for 1GB.
www.intronis.com

International Business Education and Training
Achieve global business success with Thunderbird's top ranked executive education courses and customized corporate training.
www.thunderbird.edu

Degrees in Business Administration
Offers BBA and MBA degrees online, including concentrations in management, marketing, human resources and healthcare management.
www.aiuonline.edu

Sign up for the What Works for Business weekly e-newsletter!
 Related Resources from Business.com Back to top 
  CommentsBack to top 

Loading Comments...


Add Your Comments


Email Guide to Boots to a friend
Save the Guide to Boots to My Work.com Favorites
Print the Guide to Boots
link to this page
Save to del.icio.us
digg it!


Is any content on this page inappropriate? To let us know, please click here.

Ads by Google







© 2009 Work.com, Inc. All Rights Reserved. Work.com is a property of Business.com.
Help | About Us | Site Map | Terms of Use | Privacy Policy | Community Policy | Community Blog | Advertise on Work.com | Contact Us / Feedback | Work.com Feed