Link baiting can be described as an effective website promotion tool that is used to achieve the desired goals and objectives of the website. The objectives can be creating a unique brand image, increasing the targeted traffic, attaining a higher ranking in the search engine result or getting back links. Link baiting is used by internet marketing professionals to simply convince others to place a link to your web page. It coincides with the search engine optimization strategies by obtaining ample one way links from higher ranking pages and other appropriate web sites. Link baiting is popularly related with the production of link worth content, images or videos that generate huge amount of one-way inbound links. Webmasters should not neglect this, as using link baiting can help to optimize the web pages that are suffering from low traffic to their websites. Search engines like Google continually suppress the automatic link building campaigns, so the best possible method is to create links via article content. Content can be either black hat or white hat, it depends on the type of information it contains. If it is interesting and informative and people find it useful, then it is a sure shot method of generating good links. Know How Link Bait Works Link baiting is simply link building with a twist; it creates the links to your site through unique or popular website content. Viewers read the content as fresh material that is informative and interesting and then link to it. We can say that a hook is used for link baiting and based on the different reactions and responses from the viewers the website obtains a large number of quality back links. There are different types of hooks, they are as follows: ·         Resource hooks – They are like informational pages and are written by an expert only after proper research work and detail knowledge. ·         News hooks – You should be the first one to reveal the news and it should be genuine and big enough to generate curiosity among the viewers. ·         Contrary hooks – These hooks are basically used to contradict someone’s statement and it should be about someone who is prominent and renowned.     ·         Humor hooks – These hooks are used to expose some truly funny videos or story. It is not an easy task and needs lot of hard work and luck to attract viewers. ·         Attack hooks – This is similar to the contrary hooks where personal attacks are made on famous people. Summary It is important for the webmasters to understand the real essence of link baiting and it is only then, that getting the desired back links will not be a problem. It is not imperative to spend a huge amount of money to create links. The link baiting techniques, if used in an efficient and ethical manner can be quite helpful

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