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Rachel Davy

Guide to Better Business Bureau

Let the Better Business Bureau help you and your business grow


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The Better Business Bureau, or BBB, has been around since 1920. It provides information to consumers and businesses so that they can make informed business decisions and resolve problems. Having your business accredited with the BBB is a great way to gain the trust of consumers and other businesses, since it means that your business has met certain criteria.

Here are some things to consider before becoming a member of the Better Business Bureau:

1. Learn how to get your business accredited with the Better Business Bureau.

2. Obtain Better Business Bureau reports on other businesses and charities to review their record of complaints and other issues.

3. Apply for an official Better Business Bureau seal on your business.

Action Steps
The best contacts and resources to help you get it done

Determine the requirements for BBB accreditation


Though it's not necessary to have your business accredited with the Better Business Bureau, doing so can gain you trust because of your willingness to meet BBB accreditation criteria. Though each local office of the Better Business Bureau has its own accreditation standards, there are certain minimum accreditation standards that all BBBs must follow.

I recommend: Read about the minimum Better Business Bureau accreditation standards at BBB. Also go to BBB Local to find information about Better Business Bureau offices in your area and to learn about the specific criteria to have your business accredited through them.

Find information about businesses and charities at the Better Business Bureau


Knowing how businesses and charities you plan to have dealings with have handled past disputes can help you make informed decisions. The Better Business Bureau also has a resource library where you can receive alerts and warnings about online security, as well as navigate to articles and reports about important business issues.

I recommend: Go to the Check out the Business and Charity webpage at the Better Business Bureau's national site. Enter the name of the business or charity you're interested in knowing about to see its record of disputes and how the organization handled them. There is also a BBB Resource Library where you can get up-to-the minute information about security alerts and tips that can help you protect your business.

Apply for a Better Business Bureau Seal


Having an official Better Business Bureau Seal shows that your business record meets a higher standard of customer relations than other businesses. It also shows consumers and other businesses that if any issues arise, you'll likely handle those matters fairly.

I recommend: Apply for an official Better Business Bureau Seal at BBBOnLine. You can also find information on how to do make others aware of your "seal of approval" at the national BBB site.

Learn about Better Business Bureau conflict resolution standards


It's important to know how to file complaints with the BBB as well as how to resolve customer disputes should issues arise.

I recommend: Check out Dispute Handling and Resolution on the BBB website to learn and receive training on how to resolve issues according to Better Business Bureaus standards. Go to the BBB to file a complaint when you can't find a resolution on your own.

Tips & Tactics
Helpful advice for making the most of this Guide

  • The Better Business Bureau also offers training on how to resolve issues for employers and employees.

The official source of Better Business Bureau is
the Better Business Bureau page at Business.com

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