Apply for minority business enterprise certification

The National Minority Supplier Development Council (NMSDC) has certified more than 15,000 businesses as MBEs. It defines a minority as a U.S. citizen who can show documentation that he or she is at least 25 percent of one of the following ethnic groups: Asian-Indian, Asian-Pacific, Black, Hispanic or Native American. A second type of certification, called a minority-controlled firm, is also available.

I recommend: View the NMSDC's requirements and find the NMSDC regional council near you to apply for certification.

Apply for women-owned business certification

To be eligible for certification as a WBE, a business must be 51 percent owned by a woman or women. Applicants must submit proof of management control of the business.

I recommend: View the criteria and download an interactive application from the Women's Business Enterprise National Council (WBENC), which has certified more than 5,400 women-owned businesses. The National Women Business Owners Corporation (NWBOC) also offers a certification program.

Hire a certification pro

Because the certification process can be lengthy and paper-laden, you may need assistance.

I recommend: Consulting firms, such as Sarah Lyu Consulting and MinorityCertifications.com, help navigate the tricky certification process for MBE and WBE status.

Connect with big businesses

Once you're certified, begin soliciting business. Attend trade fairs and become a member of minority business organizations that provide opportunities to meet with corporate buyers.

I recommend: The NMSDC offers a number of trade fairs nationwide where MBE and WBE suppliers can meet with corporate buyers. WBEs can take advantage of the WBENC's annual business fair or review a list of corporations that accept the organization's certification. Register at DiversityBusiness.com to gain access to Fortune 500 buyer contacts and corporate executive contacts in your state. Membership also provides access to numerous resources, including virtual trade fairs.

Bid on projects

Caveat: The approval process at big companies may be long and arduous. However, a growing number of major corporations have created supplier diversity programs to facilitate the bidding process for MBEs and WBEs.

I recommend: Do a Google search for "supplier diversity" to come up with a host of corporations that are actively seeking out minority suppliers. For example, AT&T offers training opportunities for MBEs and WBEs that want to become AT&T suppliers.

Remember to re-certify

Recertification of woman-owned status is required annually.

I recommend: Download a renewal application from the Women's Business Development Center (WBDC).