Banner Stands are a very popular and affordable tool for the marketing and sales professional. They are lightweight, portable and setup quickly. Banner stands come in all shapes and sizes - having a basic knowledge of the various types available is going to save you time and money. Have your graphics designer create a banner stand with the following three principles in mind: Fast, Friendly and Free (Read the Tips & Tactics below). Plan your banner stand product selection and purchase based on your organization's future growth needs.
Action Steps
The best contacts and resources to help you get it done
Choose from almost 2 million rolyalty free photos.
Photographs can make a tremendous difference in the design of your banner stand. Purchase royalty free stock photos from $1 to $6 each.
I recommend: www.istockphoto.com
Get a professional graphic designer to design your banner stand.
Maximize your investment by having a professional graphic designer create your banner stand. Some banner stand companies offer value added services such as graphic design. Spending less than $100 for the design can be part of an added value purchase package.
I recommend: www.theultrabanner.com
Compare prices vs features: Fit and Finish, Warranties, Return Policies
There are many choices available to the marketer via the internet. Compare the prices in light of the features. A higher priced stand will have many more features and be manufactured from better materials. Telescopic poles and quick change graphics systems are features typically found on the better banner stands.Make sure you get a warranty and check the return policies - even though your stand is custom printed a good reputable company will offer a 30 Day Return Program.
I recommend: You might be able to get a banner stand for less than $200 (as advertised on some sites) but check to see if the price includes the printed banner. I recommend that any purchase you make on the internet be from a reputable company. Check wit the BBB, they have a great Online program.
www.bbb.org
Tips & Tactics
Helpful advice for making the most of this Guide
- Fast, Friendly and Free - - Follow this simple formula for banner stand graphic design success.
Fast: Since the audience is on the move, your message has to be delivered with one, well aimed shot - choose a graphic design that can accomplish this. Friendly: Capture your viewers interest with an inviting message that inspires a call to action. Free: Allow an open ended exchange to take place with the viewer. A good design will invite your audience to feel free to make an inquiry. These are the fundamentals of successful banner stand marketing.
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