Balance the gift with the relationship

Save more expensive gifts for established relationships and choose nice, but less expensive ones for new clients or staff.

I recommend: Cross offers a number of pens in different price categories, making it easy to choose one that fits your business relationship. Cross ATX pens make an affordable choice for new business associates or clients.

Choose an appropriate engraving for Cross engraved pens

Although you may be tempted to put your business name or logo on a promotional item or gift, consider using the person's name or other meaningful phrase to make the gift personalized and special. The lack of business logo can work in your favor as it makes the gift unique and your client will remember your thoughtfulness every time the pen is used.

I recommend: Things Remembered offers affordable Cross pens that they will engrave with whatever you choose. Corporate Gift Pens can put a designed emblem on a Cross pen as well as an engraving of your choice, offering you many options in customizing.

Use good presentation for your gift

Whether you use a Cross chrome pen or another style, you want the presentation to match the gift. Choose a beautiful package or gift wrap and include a personal note with the gift.

I recommend: The Stationary Studio has beautiful executive stationary to enclose a personalized note with. Wrap your Cross engraved pens gifts with handmade or other distinctive gift wrap to make your gift extra special.