Use a marketing agency to aid with Asian market targeting

Some places in the Pacific Rim, such as Singapore and Hong Kong, are open and easy for Western business to enter. Others, such as China and Japan, are more difficult because of cultural and regulatory differences. Marketing agencies experienced in doing business with various Asian market segments can smooth your path and save costly mistakes.

I recommend: Artisan Business Group helps smaller business wishing to do business in the People’s Republic of China through advice on entering the market and government regulations. PacRim Marketing Group aids businesses enter Hawaii and the Pacific Rim through Asian targeted advertising in major publications in Japan, Korea and China.

Prepare yourself to reach niche markets in Asia

You wouldn't go into a business meeting with a U.S. company unprepared. While consultants will help you, it's best to do research and keep up-to-date on business news overseas that may affect your investment there. In the Asian market, segmentation of your business marketing plan may be necessary to adapt to different countries.

I recommend: An article in Business-in-Asia.com provides a self-interview you can conduct with yourself, including questions such as whether you will need to adapt your product. Asian Market Research News is for professionals who wish to do business in Asia and includes industry and consumer surveys.

Do Asian niche marketing in the U.S.

Asian-American households have a median income 30% higher than U.S. households as a whole, making them a very desirable market. These households also have the fastest population growth rate of any racial group in the U.S. For the Asian market, selection of the proper agency can create a winning combination for you.

I recommend: K & L Advertising is a major marketing and consulting agency that focuses on the Asian-American market. GreenBook offers suggestions on firms that research Asian niche market targeting.