American advertising agencies in Asia, or Asian advertising in the US, exist to help your business promote your products and services to your target market. Asian Americans make up a large percentage of the United States' population and offer high income potential.
If your business currently targets or would like to start targeting the Asian market, choosing an advertising agency that understands the unique trends and qualities is a must. Work with traditional print or broadcast advertisements, billboards, online marketing and direct mail to connect your products and services to your consumers.
1. Increase profits in a new market. Asian American advertising agencies raise brand awareness with creative promotions.
2. Gain a new perspective from a professional advertising expert.
3. Introduce a new product or re-introduce an existing product. Agencies use Asian market targeting to ensure you place your ads in the right spots.
4. Compete with other companies to increase your market share.
Identify what your business needs from Asian American ad agencies
Consider your previous ad campaign strategies and budgets when deciding what you need for your latest venture with an Asian advertising agency. Establish a realistic budget and make a list of the types of strategies you require, such as media planning, press releases, multilingual copywriting and editing and sales training materials.
I recommend: Search for Asian-focused advertising agencies like
Admerasia and
ASB Communications in New York City, NY, and
Ameredia in San Francisco, CA. These firms offer services in market research, television and print advertisements, ethnic branding, translation and media planning and buying.
Search for advertising agencies in China and the United States
Find Asian ad agencies locally, nationally or internationally depending on where you want to place your advertisements and where your business is located. Travel and communication can be expensive, so consider working with an agency in your area that focuses on the Asian market, allowing you to spend more on advertising and less on overseas communication.
I recommend: Make a list of about 12 to 20 advertising agencies in Asia-focused markets such as
AdAsia Communications and
66 Communications in New York City, NY and
C2 Advertising in Los Angeles, CA. These firms offer services in logo design, packaging, corporate and brand identity, event marketing and strategic planning.
Contact the top Asian-Focused advertising agencies from your list
Browse agency websites to view online service lists and portfolios. Pay close attention to the research information and types of ads shown on the websites and begin to narrow your list to a more manageable 6 to 10 Asian advertising company options. Contact representatives to discuss phone interviews, portfolio viewings and, if possible, client meetings.
I recommend: Consider advertising agencies like
Cultural Marketing Communications in Chicago, IL, and
Spark Media Lab in Singapore. Choose Asian online advertising options as well as promotional services like ethnic marketing strategy, photography, online marketing, print design and multilingual communications.
Choose an Asian American advertising agency and begin work on your new campaign
Finalize your budget and list of requirements for services and deadlines. Discuss the timeline of your ad plan and work with the Asian advertising agency to break into the Asian market. Task the firm with a new website design, business stationery creation and press releases to offer information about your multilingual or multicultural venture.
I recommend: Begin working immediately with Asian-focused advertising agencies like
Wasabi Kikaku and
K & L Advertising in New York City, NY, and
InterTrend Communications in Long Beach, CA. These agencies focus on broadcast, online and print ads, event planning and marketing, consulting and website development.
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