Choose the right team members

You need to select the right team members to produce a quality annual report. Ideally the project team should consist of representative for the investors as well as legal, accounting and marketing representatives. The coordinator should remain in constant contact with the company's key decision makers.

I recommend: Introduce the writers of your annual financial reports to an online course in creating reports like PTI International to brush up on important basics, and to access an annual report sample.

Use the Internet

Customize your annual report and make it available online. You can format it as a PDF, an interactive presentation or use online information detailed business reports websites. Before you do either, make sure you know which would be more appealing to your audience.

I recommend: You can upload your completed company annual report to online information detailed business reports websites like IRIN Annual Report Resource Center.

Create two separate versions of your annual report.

One version will be an annual financial report, the other report will eliminate all of the financial information ,and you are left with a pretty powerful marketing tool for your business.

I recommend: Consult with a successful marketing firm like Cyndy Falgout Marketing and Communications to hep you create a powerful, engaging annual report of company marketing strategies.