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Guide to Animation

Make your company stand out by using animation to reach your market


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Sometimes it is not enough to tell someone what your company can do for them; you have to show them and that is where animation for business communication needs come into play. The written word is not always enough. Utilize the animation services of an animation specialist or choose from a variety of animation companies to grab your audience.

The animation business has grown up over the years since the introduction of the Internet. You can find a computer animation company to meet every need imaginable. Your business know-how coupled with the creativity from any number of animation studios to meet your specific needs and your business will stand out from the rest. Here's what to look for:
  1. Animation houses that meet your needs from marketing to training, whether you count on your website to represent your business or you need to take a presentation on the road.
  2. Specialty animation houses to present 3D animation information for medical and scientific business needs.
  3. 3D animation studios with a focus on advertisements when your business requires video animation that will brand your company fast.

Action Steps
The best contacts and resources to help you get it done

Find an animation house to meet a multitude of needs from websites to business presentations


It used to be the only way you could make an impression was to hit the pavement and make a sales call. Today you can leave your mark on the Internet. Once you have their attention, close the deal with an animated business presentation. Various multimedia applications are the next generation in marketing tools.

I recommend: Sandlewick Online Studio offers many animation services from banner ads to business presentations. Framework Media has something for your website, trade show and sales training needs. Its 3D animation services also include creating legal re-enactments.

Use a specialty animation house for industry-specific needs


Animation for business is available for niche-specific markets, so there is an animation business for you no matter what your industry is, from product and service providers to employee training to medical and engineering communities.

I recommend: DDA Medical creates marketing solutions in the pharmaceutical, health care and medical device manufacturing industries. Eyemaginations provide 3D animation design and custom software development. Look to Tedopres International for animation and simulation solutions to train employees in a safe environment on simulations of technically advanced machinery.

Look for 3D animation studios to position your company among the leaders on television or the web


Commercials aren't for TV anymore; one medium can reach two markets now. 3D animation studios can brand you on the Internet and on television. You website can become a virtual client resource using webmercials for advertising your company on a daily basis to hosting special promotions on the fly.

I recommend: See CG4TV Animation Studio for webmercials and distinct computer animation of product visualization to digital architectural representations. For fun solutions, refer to Cats Animation if you want to animate your logo or create special promos.

Tips & Tactics
Helpful advice for making the most of this Guide

  • The results of a successful business image or brand identity are measurable, especially any success garnered on the Internet. Find animation agencies that can name their successes, especially any that you would already be familiar with.
  • As in print marketing, you need choices to make the best one. Work with animation houses that provide a package to pitch you more than one idea.

The official source of Animation is the Animation page at Business.com


Featured Vendors

Animation Software: Poser, Anime, Manga
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