Guide to An Article Directory, Asset To Promoting

Search Engine organic marketing is the most effective and affordable way to promote services and products sold on the web. One of the most important aspects Search Engines consider for ranking is the link popularity. Links coming from other related pages coming into yours give search engines the impression that your content is being voted for.

Since all search engines want to provide important, expert relvant content to the internet consumers, an entire market has surged pushing webmasters and SEOers to go for  the important link popularity. Webmasters have crowded the net with web directories providing other webmasters the ability to post links back to their web pages in order to build ranking.

As link directory prolifered, more and more requrirments were put in place by search engines, these were they wanted to ensure the incoming links to site were sincere votes based on quality content and not just plain incoming links. Don't get me wrong, Web Link Directories are still a great asset to webmasters for link popularity, however, a more important asset are incoming links from full blow articles or content pages. Search engine algorithms calculate relevance based on the content from the source page and the destination page.

They also calculate anchor text (the text used to hyperlink to the destination page) relevance to the title or domain of the destination page; and based on this the ranking is assigned. The more relevant links, related content and other on page SEO criteria outside the scope of this guide are important for ranking high on search engines.

This is when article and ezine directories became popular and widely use among the webmaster and writing enthusiastic community. Article directories are free to use and provide a great tool for creating content related pages with links to the webmaster's site.

Search engines crawl Web Link and Article directories to find quality content, this is where they find it, then organize it and rank it appropriately; so SEOers and webmasters use their power to bring their websites to the ligth.An important aspect to consider when writing for article directories is uniqueness.

Even though articles can be syndicated across the web and still assign links to other sites; the more unique the content is the more importance they get, and also the less chances they have to be penalized by the Search Engines.When two articles look exactly the same, Search Engines will most likely take in consideration the copy of the article which is hosted at the site with most authority of the two, pretty much ignoring the one with less authority.

A good recomendation when posting articles in several directories is to try to modify each copy with at least a 25% difference to achieve enough uniqueness to avoid duplicate content. Also stay away from automated article submission services as they will most likely do more harm than good based on the massive distribution of the same copy of the article.


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