Look for loyalty

Independent sales consultants should be a loyal sales force that loves and uses the products. Seek enthusiastic friends, family members and colleagues to become representatives.

I recommend: To enlist independent sales reps, list your business on Moms Network Online Community. List your business at Direct Sales Careers or Party Plan Companies.

Join direct sales associations

Keep up with industry trends, research and ethical issues by joining a trade association for direct sales companies.

I recommend: Get-It Done: Join the Direct Selling Association and sign up for Direct Selling 101 to learn more about running your business. The Direct Selling Women's Alliance has links to thousands of clients who are looking for products and services. Membership includes a personalized Web page and teleclasses.

Make your business card and car your billboard

Let people know you're looking to recruit sales reps. Give your business card to everyone, including your banker, grocery-store cashier and coffee-shop server.

I recommend: Buy free business cards at VistaPrint. Web Decal offers affordable decals for your vehicle.

Pay reps correctly

Compensating sales reps can be complex, so make sure that everyone gets proper commissions. Attend trade shows and conferences where you can compare compensation packages with other business owners.

I recommend: Entrepreneur's guide can help you decide how to pay independent reps.

Get the right tools

Downloadable forms can help put together a list of questions to ask prospective reps and set up a compensation agreement.

I recommend: All Business has generic forms to help you manage an independent sales force.