As the African American population continues to grow, it is important that advertising professionals have a clear understanding of market trends and how they affect their consumers. Businesses looking for ways to connect with African-American consumers can turn to the leading African American focused agencies to help them communicate their message effectively, especially if they plan to use African American ads for their products and services.
These agencies can help businesses convey their message in a way that stands out to this important consumer group. When it comes to helping businesses reach African American consumers, African American-focused agencies can reveal so much about the impact of this group:
1. The African American population grew 26.8 percent between 1990 and 2007 compared to an increase of 20.9 percent for the rest of the U.S. population.
2. African Americans represent 13 percent of the population. African American purchasing power is expected to hit the $1 trillion mark by 2012.
3. Businesses marketing to African American consumers spent 73 percent more advertising dollars to reach them during 2006 compared to 2002.
Action Steps
The best contacts and resources to help you get it done
Use the instinctive knowledge of African American ad agencies
African American focused advertising agencies know the African American consumer extremely well. African American ad agencies know that this group is on average younger than the rest of the U.S. Population. For instance, the average age for African Americans in 2007 was 40 while the average age for the rest of the U.S. population was closer to 45.
I recommend: Check out a reputable African American ad agency like
Global Hue,
Carol H. Williams Advertising and
Burrell Communications Group to begin targeting your business to African American consumers.
An African American advertising agency can help you reach the African American Teen market
African Americans age 12 to 19 are a valuable target market for advertisers. African American focused advertising agencies know they are the largest creators and consumers of major trends. African American trends have a strong influence on mainstream culture when it comes to fashion, music, sports and entertainment. This group is primarily responsible for the success of several African American brands.
I recommend: Follow the advertising lead of major companies like
Coca Cola and
Nike who successfully target the African American teens.
Target African American media sources
Studies show that the number of African American consumers who read magazines is exactly the same as the rest of the population. In fact, African American consumers read more issues a month.
I recommend: Consult with an African American advertising agency to help you target the print publications frequently read by African Americans including
Black Enterprise,
Vibe,
Essence,
Ebony and many more.
Tips & Tactics
Helpful advice for making the most of this Guide
- Consider conducting market research with the help of African American advertising agencies to help you create the best strategy to reach this target market.
- Focus your African American advertising dollars on areas where growth is skyrocketing like information technology, retail, finance, automobiles and the travel industry.
The official source of African-American Advertising Agencies is
the African American-Focused Advertising Agencies page at Business.com
Featured Vendors
African American AdvertisingOffers door to door ethnic marketing, specializing in the New York City area and major US markets. Includes African American market promotions.
www.dcdad.com
Direct-Response Print AdvertisingPay for print advertising based on response. Create your free MediaBids account to see if you qualify.
www.mediabids.com
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