Decide on a message for your airplane banner

Do you want to create brand awareness? Introduce a new product? Announce a sale? Promote tonight's happy hour specials? Whatever you want to say, remember that aerial display ads must be short and to the point.

I recommend: Look at a few great  plane banners to get some ideas. Notice how the messages are delivered with style and flair. Use a checklist to ensure that you have a well-thought-out plan for how your aerial display ad will take flight.

Zero in on your target

You probably wouldn't advertise the grand opening of your home goods store to a stadium full of NASCAR fans, but you might consider touting your new line of fine wines to frazzled commuters stuck in going-home traffic.

I recommend: Know your customer, and put your aerial advertisement where they're most likely to see it.. From golf tournaments to football games, state fairs to outdoor concerts, there are countless venues to help you get the most bang for your airplane banner buck.

Choose your aerial ad style

Flying billboards are popular with today's aerial display advertising services. Other options include logo-only banners with trailing copy and simple letter banners. Although its popularity is waning because of weather and message limitations, skywriting service is still available in some markets, as well.

I recommend: Familiarize yourself with the 3 most popular types of plane banners. Explore your options and costs with aerial display advertising service Sky Signs . And if you're up to it, check out some creative ideas for putting your message up in smoke.