Advertising is a fast-paced competitive business that requires its players to possess a true edge to be successful. One of the easiest and most accessible ways to get that edge is by regularly reading advertising magazines and journals. Advertising magazines, ad journals and other industry periodicals are mandatory reading for the industry's elite.
You can use advertising industry publications to find the latest advertising trends, look up market statistics, or get your creative juices flowing with ad examples. When choosing which publications to add to your research arsenal, consider the following:
The best contacts and resources to help you get it done
Check out advertising magazines that thoroughly cover every aspect of the industry
Many useful articles can be found in a number of ad magazines. Each ad magazine is a great source of the latest industry news as well as a useful resource for repeat reference while on the job.
I recommend: Advertising Age is a top-notch ad industry magazines that's a good source of advertising industry news. Or, subscribe to
Creativity, which publishes "AdCritic," a recap of good advertising examples.
Research advertising journals for breaking news
A number of advertising journals report multiple threads of information based on the advertising sector, which is helpful when you're trying to target your advertising industry information search.
I recommend: AdWeek publishes newsletters that feature breaking news, as well as information for specific sectors of the advertising industry. The
Online Advertising Playbook is a publication of the Advertising Research Foundation that offers up good business practices for online advertising.
Check out invaluable ad journals full of market research and statistics
There are a number of flagship advertising magazines and journals that serve as great go-to references all year long. Make sure to add these advertising industry magazines to your advertising industry reference collection.
I recommend: Plunket Research, Ltd. is an ad journal that publishes advertising and branding industry data and statistics, as well as annual "almanac" publications.
Advertising and Society Review is an academic publication that offers insights from college professors who formerly worked in the advertising industry.
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