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Guide to Address Search
A little effort on address search can beat fraud and wasted mailing.
By Dave Chartock
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Address verification can save you a lot of time and headaches. You can verify addresses and phone numbers of customers, credit card users and even prospective employees through an address search (often called “reverse address lookup” or “reverse address search” if you start your search with the address). Some address search can be done for free, some address lookup requires the assistance of your credit-card merchant bank and some can be done with computer software or via reverse address lookup paid services. Among the uses of address search: - Combat fraud by a reverse address lookup of potential clients.
- Protect against a bad hire by reverse address search using the address of a job applicant
- Ensure correct mailing lists to promote your business by regular address search.
- Improve collections by eliminating returned mail through address lookup.
Action Steps
The best contacts and resources to help you get it done
 Go for free address search first
There are free Internet sites that verify addresses and/or phone numbers.
I recommend: Run an address search or phone number search at U.S Postal Service, WhitePages, Switchboard or AddressDoctor, which offers 250 free transactions. Many free services act as gateways to paid address search services that will do more extensive checks for arrest or court records.
Use your merchant account for address lookup
Most credit-card companies offer merchants online Address Verification Systems (AVS). AVS can run an address search on cardholders’ billing addresses at no cost to the merchant. It can save merchants the cost of purchasing software, help combat fraud, and check customer billing addresses for shipping.
I recommend: Open a merchant account at Chase Paymentec, Visa, Barclaycard Business, SecureTrading or Infomerchant.
Buy verification software for reverse address lookup
Reverse address search software can do more than check addresses. It also can perform postal presorting and detect duplicate addresses and/or names, which can save money by cutting down on wasted mailings and postage.
I recommend: Purchase reverse address search and verification software from Satori Software, Intelligent Choice Technology, Intelius or Capscan.
Tips & Tactics
Helpful advice for making the most of this Guide
- Save time and money by doing an address search the first time.
- Use the appropriate means of address verification for their specified purpose. For example, if it is for direct mail or billing efforts, try one of the software programs. If it is for a credit card, check with your merchant bank or the specific credit-card site.
The official source of Address Search is the Address Search page at Business.com
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www.ussearch.com
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Addresses can be taken faster, leading to higher call turnover and contact center efficiency. Address verification against the U.S. Postal Service® (USPS®) data file, down to Apt/Suite level. Enjoy better data integrity, decrease in address correction charges and reductions in returned mail.
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Find everything you need from public records to addresses, this service provides timely and accurate information for your small business.
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Get advice and tips about address search service and determine which one best suits your small business.
Use this overview of search methods and determine which one is right for your small business to find that elusive address.
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